Privacy Policy
"GO2MRW" Website Privacy Policy
Welcome to the website www.go2mrw.com (the "Website" and/or "we" and/or "us").
This Privacy Policy describes what personal information we collect, why we collect it, how we use it, with whom we share it, and your rights regarding this information. This policy operates in accordance with the provisions of the Protection of Privacy Law, 5741-1981 (the "Protection of Privacy Law") and its regulations (including Amendment 13 to the Law).
1. General:
1.1. Use of the Website is subject to the terms detailed in this Privacy Policy. Please read the Privacy Policy carefully, as using the Website and performing actions on it signifies your agreement to the terms contained in this Privacy Policy.
1.2. The provisions of this Privacy Policy apply equally to both genders, and the use of the masculine or feminine form is for convenience only.
1.3. The terms of the Privacy Policy apply to the use of the system and the Website, and the content included therein, via any computer or other communication device (such as a mobile phone, tablet computers, etc.). They also apply to the use of the system and the Website, whether via the Internet or via any other network or communication medium.
2. What information do we collect?
2.1. We collect two types of information:
Information you actively provide:
When making a purchase: full name, shipping address, billing address, email address, and phone number. Payment details are processed by an external and secure payment provider and are not stored on the Website's systems.
Optional information for newsletter subscription: We allow you to provide your name and email for receiving mailings and benefits. Providing this information is subject to your consent only.
Reviews, feedback, and photos (user-generated content): After a purchase, we may invite you to complete a feedback form about your shopping experience and products. Providing this information is completely voluntary and done with your explicit consent only.
Automatically collected information: Information about orders and purchases: details of products you purchased, order history, and transaction-related information.
Browsing data and technical data: When browsing the Website, we may collect technical information such as IP address, browser type, operating system, access times, and viewed pages.
Cookies and Pixels: The Website uses cookies, pixels, and similar tracking technologies for its ongoing operation, improving user experience, collecting statistical data, and tailoring targeted advertisements. For more detailed information about the use of cookies and tracking technologies, including how to control them, please refer to Section 6 ("Use of Cookies
and Tracking Technologies") below.
2.1.1.
2.1.2.
2.2. It is hereby clarified that you are not legally obligated to provide the personal information detailed above. Providing the information depends on your will and consent. However, without providing mandatory details (such as shipping address and contact information), we will not be able to process your order and provide you with the services.
3. Why do we collect the information?
3.1. We collect your information and data for the following purposes:
Order management and fulfillment: Using your full name, address, phone number, and email address to process your order, charge your payment method, coordinate shipping, and deliver the products you purchased.
Customer service and support: Using your contact information and purchase history to provide you with service, respond to your inquiries, and handle cancellation or exchange requests.
Marketing communications and updates: If you have given your explicit consent, we will use your name and email address to send you newsletters, benefits, promotions, and marketing information.
Targeted marketing: Using technical information and browsing data (collected through cookies and third-party pixels) to display personalized advertisements across the web and measure the effectiveness of our campaigns.
Improving user experience and statistics: Analyzing browsing data and technical information (usually in an aggregated and anonymous manner) to understand how users interact with the Website, identify errors, and improve our interface and services.
Compliance with legal requirements: Storing transaction details, invoices, and communication records for compliance with legal obligations (such as tax and accounting laws) and for protecting our legal rights. This information is retained by virtue of a legal obligation.
3.1.1. 3.1.2. 3.1.3. 3.1.4.
3.1.5.
3.1.6.
4. With whom do we share the information?
4.1. We do not sell or rent your personal information to third parties. We may share your personal information with third parties and service providers acting on our behalf, only for the purposes detailed in this policy and in accordance with legal provisions. These entities include:
Payment and clearing service providers: For processing payments for your orders.
Shipping and logistics companies: For inventory management, packaging orders, and delivering products to the address you provided, we share necessary information with an external logistics center (Birbazar logistics center) and with the shipping companies that actually deliver the shipments.
Hosting and backup service providers: For the ongoing operation of the Website.
Mailing service providers: For sending newsletters and updates, only if you subscribed to this service.
Analytics, marketing, and related services platforms: We share technical, statistical, and aggregated information (which does not identify you personally, usually) as well as relevant personal information with external services that help us understand how the Website is used, improve our services, and operate its loyalty and benefits program.
These services include, among others:
4.1.1. 4.1.2.
4.1.3. 4.1.4. 4.1.5.
Google Analytics & Google Ads: For traffic analysis, remarketing, targeted advertising, and measuring campaign effectiveness.
Social media pixels (Meta Pixel, TikTok Pixel): For ad targeting, tracking conversions from paid social media ads, and building targeted audiences.
User behavior monitoring services (such as Hotjar, Crazy Egg): These tools help us understand how users navigate the Website (for example, through recordings of activity on the site, heatmaps, and identifying areas of interest) in order to optimize and improve the browsing and purchasing experience. These tools collect information such as mouse movements, scrolling, and clicks, but they are configured not to collect sensitive information entered into text fields (such as
credit card details). Law enforcement agencies: If required by court order or instruction from a competent authority. Professional advisors: such as accountants and lawyers, as needed.
4.1.6.
4.1.7.
4.2. Transfer of information outside of Israel: Some of the external services we use may store and process information on servers located outside the borders of Israel. The use of these services is subject to their terms of use
and privacy policy, and we ensure that the transfer of information is carried out in accordance with the law and that appropriate safeguards are in place
for your information.
5. Data Controller
5.1. For legal purposes, Mr. Tal Netanel, who operates the Website, is the "controller" of the database in which the data detailed in this policy is collected.
6. Use of Cookies and Tracking Technologies
6.1. The Website uses cookies, pixels, and similar technologies (hereinafter collectively: "Cookies") for the ongoing and proper operation of the Website, information security, collection of statistical data, improvement of user experience, and tailoring of advertisements.
6.2. Cookies are small text files stored on your computer or mobile device when you browse the Website. They allow the Website to recognize your browser, remember certain details (such as items in your shopping cart), and collect data about your use of the Website.
6.3. Some of the cookies operated on the Website originate from third parties (such as Google, Facebook, etc.). They are designed to collect information about your preferences and activity on the Website, to display relevant and personalized advertisements across the internet and social networks, and to measure the effectiveness of our advertising campaigns. The use of information collected
by these third parties is subject to their privacy policies only, and is not the responsibility of the Website.
6.4. You can change your browser settings at any time to block, limit, or delete cookies (except for essential cookies). However, please note that blocking cookies may impair your browsing experience and prevent you from using some of the Website's services (for example, completing a purchase).
7. Information Security
7.1. Your information security is important to us. We implement strict information security systems, technological measures, and procedures, in accordance with the requirements of the Protection of Privacy Law and the Protection of Privacy Regulations (Information Security), 5777-2017.
These measures are designed to minimize the risks of unauthorized intrusion, loss, or misuse of information. However, while we work hard to protect your personal information, the Internet is not a completely secure environment, and therefore we cannot guarantee the absolute immunity of our databases from unauthorized access.
8. Data Retention
8.1. Personal information will be stored for the period necessary to fulfill the purposes for which it was collected, or for a longer period as required by law.
9. Your Rights Regarding Personal Information
9.1. According to the Protection of Privacy Law, you have the following rights regarding your personal information:
Right of access: You have the right to request to review the personal information we hold about you. Right to rectification: If you discover that the information is incorrect, incomplete, or inaccurate, you can request its rectification.
Right to erasure (right to be forgotten): You can request the erasure of your personal information, subject to legal limitations.
9.1.1. 9.1.2. 9.1.3.
9.2. The exercise of this right will be done by contacting the Website according to the details below.
10. Newsletter Subscription, Mailing Authorization, Publications, and Advertisements
A user who actively subscribes to the Website's mailing list authorizes the use of their details for receiving marketing information, customer club updates, promotions, and advertisements that the Website will send from time to time. It is clarified that making a purchase on the Website does not constitute automatic registration for mailings, and joining this service requires active and separate consent.
Do not leave details of another person on the Website without their consent and/or without their presence in front of the screen when providing the details.
When joining the mailing list, the user will be asked to provide personal details such as: full name, phone number, and active email address. Providing partial or incorrect details may prevent the ability to receive the service.
It is clarified that there is no legal obligation to provide these details, but without providing them, it will not be possible to join the mailing list and receive marketing content, benefits, and updates from the Website.
Authorization for receiving marketing content includes, among other things, receiving marketing content, information regarding new collections, promotions, personal benefits, updates, and discounts for club members and service announcements (such as a reminder about expiring club points).
The mailing authorization (receiving marketing content) as mentioned, constitutes the user's consent to the sending of advertising material according to the Communications Law (Bezeq and Broadcasts) (Amendment No. 40) 5768-2008 (the "Communications Law").
It is clarified that the person who left the details can remove themselves from the mailing list at any time, by clicking on "unsubscribe" or similar text appearing at the bottom of each mailing sent, or by contacting the Website's customer service. As long as the subscriber has not removed themselves from the mailing list as mentioned, the Website is entitled, subject to the Communications
Law, to send direct mailings to the subscriber as mentioned. The Website is entitled to cancel a user's registration to the mailing list at its sole discretion.
10.1.
10.2. 10.3. 10.4. 10.5.
10.6. 10.7.
10.8.
10.9. The Website shall not be responsible for any damage (direct or indirect), loss, distress, and expenses caused to the person who leaves details and/or to any third parties as a result of using or relying on any content, information, data, representation, advertisement, product,
service, etc., appearing in the mailing. Any such reliance is made at the sole discretion and responsibility of
the person who leaves the details.
10.10. The mailing as a whole, including all information appearing therein, is offered "as is", and will be as accurate and correct as possible, however, the information may be incomplete or, alternatively, there may be technical or other errors in the information.
10.11. The user confirms that they will have no claim regarding advertisements and/or commercials displayed on the Website, including regarding their placement on the Website. It is clarified that with regard to advertisements displayed under the auspices of a third party, the Website has no involvement in the selection of the advertisements displayed, the truthfulness of their content, and their order of appearance.
11. Changes to the Privacy Policy
11.1. We reserve the right to update this policy from time to time. The updated version will be published on the Website.
12. Contact Us
12.1. For any question or request regarding this Privacy Policy, you can contact us: Address: Dror 12, Ein Vered;
Email: Support@go2mrw.com
All rights in this Privacy Policy are reserved to Daniel Bachar Attorneys at Law and may not be copied, reproduced, or distributed. Last updated: June 2026